New Start Mobile

Redesigned three connected pages for New Start Mobile: home, product, and content, into one consistent system. Not yet live; the company has not implemented it. Case study follows once it ships.

Connecting three pages that were supposed to feel like one product surfaced how much of the problem was not layout at all. It was a missing content system. The Mobile Coach page repeats its own Centralized Content Library card twice in one scroll. The testimonial block is the same quote, hardcoded, with the name and organization swapped between pages. Every card in Latest Updates carries identical title and description text, just different tag colors. None of that is a visual bug. It is what happens when a site has no real data model behind its content, so every new page gets built by copying the last one and editing in place.

The harder problem was brand continuity, not brand identity. Home Team and Mobile Coach each had their own coherent look, but neither one felt like it belonged to New Start Mobile once you clicked from the marketing site into the product pages. Different chrome, different color logic, no shared thread connecting the three. Redesigning three connected pages instead of one meant the real deliverable was not three screens. It was the system that makes them read as the same product no matter which one you land on first.